Sales Funnel Clutch Magazine

Case Study: Scaling Leads for a Business Coach

Client: Michael Stone, Founder of Stone Consulting for Entrepreneurs

The Problem

Michael Stone, a business coach specializing in scaling small businesses, offered a free "Business Growth Strategy Session" on his landing page.

Despite his compelling offer, his conversion rate was stuck at 5%, which he suspected was due to the intimidating nature of booking a call.

Many visitors may have felt hesitant about committing to a strategy session without first getting more value.

The Solution

To address these concerns, we implemented the following strategies:

1. Introduce a lead magnet:

We introduced a less intimidating lead magnet in the form of a free "Business Growth Checklist" before offering the strategy session.

2. Increase transparency:

We provided a clear explanation of what to expect during the strategy session, easing visitors’ fears about the commitment.

3. Provide a sneak peek:

We included a short video of Michael explaining how his strategy sessions had helped other business owners increase revenue.

Results Comparison

Michael’s conversion rate increased from 5% to 14%. With more people opting into the checklist, he was able to nurture them through email marketing and eventually book more strategy sessions.

Quote from the Client

"Isuru at Sales Funnel Clutch helped me realize that my offer needed to be broken down into smaller, more digestible pieces. Their suggestions worked wonders, and now I have a steady flow of new leads booking sessions!"

Michael Stone, Stone Consulting for Entrepreneurs