Sales Funnel Clutch Magazine

Case Study: Revamping Conversions for a Career Coach

Client: Sarah Edwards, Founder of CareerJumpstart Coaching

The Problem

Sarah Edwards, a career coach who helps professionals switch careers, offered a free "Career Change Toolkit" on her landing page.

Despite receiving decent traffic, her conversion rate was stuck at 4%.

She attributed this to her audience being hesitant or unsure about making such a major life change. Still, her landing page lacked trust-building elements and social proof to motivate visitors to sign up.

The Solution

Our analysis identified the following key improvements:

1. Add testimonials:

We included client success stories and testimonials with user-generated content that showed how her coaching helped previous clients make successful career transitions.

2. Showcase authority:

We highlighted Sarah's credentials and media mentions to build trust and credibility.

3. Clarify the offer:

The "Career Change Toolkit" was renamed and repackaged to emphasize the immediate value with benefits like "Land Your Dream Job with Step-by-Step Guidance."

4. Implement urgency:

We added a countdown timer to create urgency and encourage immediate sign-ups.

Results Comparison

Sarah’s conversion rate increased from 4% to 10% within two weeks, leading to a steady stream of new leads and inquiries for her career coaching services.

Quote from the Client

"Sales Funnel Clutch helped me completely rethink my landing page. Their changes brought in more leads in a month than I had in the previous six! I feel so much more confident in my business now."

Sarah Edwards, CareerJumpstart Coaching.