Sales Funnel Clutch Magazine

Case Study: Improving Conversions for a Life Coach

Client: Karen Lee, Founder of Empower Life Coaching

The Problem

Karen Lee, a life coach specializing in personal empowerment and self-confidence, was offering a free ebook titled "Unleash Your Inner Power" on her landing page.

While the content was high-quality, her conversion rate remained stagnant at 3%.

She believed the problem was that her audience didn’t fully understand the value of her offer, and the landing page wasn’t compelling enough to encourage sign-ups.

The Solution

We identified several improvements:

1. Improve headline and copy:

We rewrote the headline to make the offer clearer and more actionable: "Discover 5 Proven Ways to Boost Your Confidence and Take Control of Your Life!"

2. Add video testimonials:

We included video testimonials from past clients, showing real-life examples of how Karen’s coaching had transformed their lives.

3. Simplify the form:

The original form asked for too much information. We reduced it to just the name and email fields, minimizing friction for users.

Results Comparison

After implementing these changes, Karen’s conversion rate jumped from 3% to 11%, helping her rapidly grow her email list and gain more clients.

Quote from the Client

"I never realized how much my landing page was holding me back until Isuru and his team stepped in. Their expertise helped me connect with my audience in a more meaningful way, and the results have been amazing!"

Karen Lee, Empower Life Coaching